The most neglected is probably content.

I get one email a day average from people wanting to exchange link referrals, and few have gone out of their way to add anything that gives to visitors.

The best organic strategy that I can recommend, is to place heavier effort on printed material, than striving for search engine rankings.

If 100 of us all hired the best web SEO person, and he fine tuned every site to the max, who will be in the top 3 slots? It’s a coin toss, a roll of the dice - purely gambling. So SEO becomes more irrelevant as the number of good websites in the same niche increases.

I had about 120 business cards in a notebook, and only one of them had the website address in big letters. What a waste, since most of the other 119 had websites.

The website should be written FIRST and in BIG letters, with the phone number last and in small letters to steer people to the website.

That gives people a chance to read testimonials, see photos of work, etc., before calling.

And nobody will miss a small phone number on a small card if that’s what they are looking for. Because they are conditioned to do that.

Cheers,

M. D. Vaden of Oregon