Archive for December, 2009


Which is the Best SEO Company in Portland?

Which is the Best SEO Company in Portland?

Well, we think that the answer to this is subjective… The Best SEO Company in Portland is contingent on who you ask. Try a search for Portland SEO and start clicking on the results beginning at the top of the page and continuing on to the next couple of pages and you are sure to find that most Search Marketing Companies in Portland consider themselves to be the best. And these companies have some dedicated customers who think that they are the best. To a certain degree, we think that they are correct. Here’s what we mean:

SEO company ‘A’ may excel at PPC campaigns, while company ‘B’ is really good at developing unique short-tail keywords that carry a huge search volume with little competition, and company ‘C’ might just be the bomb-diggity at nurturing and earning high-quality backlinks with your most coveted keywords on high-ranking third-party sites… What we’re trying to say, is that we believe that each Local SEO Company in Portland has it’s strong points and will do their level best to get you what you want and need. We are happy to share this town with a solid, friendly, professional, efficient group of Search Marketers.

That said, as you are narrowing down the company you will use for your SEO and SEM, remember that you are likely going to be investing quite a sum of money into the company and their SEO campaign for you, so choose wisely. Investigate, investigate, investigate. If all you are looking for is a company that can develop strong backlinks for you, you may want to go with one that touts this as their specialty… When all is said and done, the Best SEO Company in Portland in our opinion, is the one that you go with and that lives up to all of the deliverables you expect of them.

The Best Search Engine Optimization? LEARN Search Engine Optimization!

In this business, the Search Marketing Company you hire can and will get you the best rankings they can, but – for ongoing light site maintenance – the Best Search Engine Optimization to Improve Search Engine Ranking and keep it is to have someone on your staff Learn Search Engine Optimization basics.

For our readers across the U.S., you’ll need to do some research online for local SEO instructors. Thankfully, locals in Portland, Oregon have at their disposal what we consider to be the Best Search Engine Optimization Course and Search Engine Training company in the form of the Search Engine Academy of Oregon (http://sea-oregon.com/). The SEA’s Courses are Proven Search Engine Workshops that have trained thousands of people all over the world since 2001. Additionally, the academy is kept up-to-date monthly on the latest tools and techniques and they share that knowledge with you.

According to their site, attending the SEA’s Internet Search Engine Optimization Seminars will help you market your website online and also help educate you on proper search engine optimization techniques. If you choose to find SEO partners, the Workshop will help you understand the business of SEM which will help you identify appropriate partners.”

The SEA’s pricing page outlines several packages which include two, three and five-day courses. “The two-day Essentials course offers students strategies and tactics to get your website indexed appropriately and quickly.” “The three-day Advanced course gives you additional strategies and tactics employed by top SEM agencies nationwide. Finally the five-day Comprehensive course offers you everything you need to know to get your website listed in the search engines and most importantly, market your website successfully to your visitors once they arrive.”

The SEO Workshops range in price from $895 to $1,895. Tuition increases in March 2010 to a range of $995 to $2,495. You can still register for the January classes at the lower prices.

As a final note: The Search Marketing Company you hire will do their job and get you noticed, but our advice for the Best Search Engine Optimization to Improve Search Engine Rankingit is to put someone on your staff through the SEA’s course to Learn Search Engine Optimization so that they can keep your site competitive after your SEO/SEM company get’s you the ranking you deserve.

More and more often folks are running into companies that offer so-called Affordable Search Engine Placement. In many cases this refers to Automatic Search Engine Submission Services, and you have to be careful with these things.

Submitting a website to search engines is a basic step to get the word out about a new website. In the past, you had to go each engine individually and submit websites manually. Now there are the above-mentioned Automatic Search Engine Submission Services that claim to guarantee Affordable Search Engine Placement at little to no cost. The problem with these, and they don’t always come right out and say it, is that they use SEO Submission Software to Automatically Submit your Website to Search Engines.

However, at the most there are 10 major search engines that are worthwhile to submit to, and of these, the big three (Google, Bing and Yahoo) send about 95% of all search traffic to all websites on the web. The others are worthless Free For All (FFA) Search Engines, which take in submissions, rank a site at the top for a while, and bury the site when new submissions come in.

What little traffic they send you is normally in the form of spam bots crawling for email addresses. You’ll know this by the sheer volume of spam you will get if you try to use one of these auto-submitters. In addition, some services claim to submit your website free with the sole intention of obtaining your email addresses for spam purposes or to sell to third-party buyers.

The software used by these sites open up a site submission page, fills in the form with the info you provide and then submits it, a process that has nothing to do with optimizing a site for better, organic rankings. Also, the Big Three search engines impose limits on the number of pages that can be submitted to them from one domain in a day (with Google you can submit a maximum of five pages per day).

What does this all mean? Our advice is to avoid these so-called Affordable Search Engine Placement sites and their Automatic Search Engine Submission Services or Software and go the manual submission route, or better yet, have us do it for you as we optimize your site!

Aaron Wall SEO Book

For the SEO DIYer, we thought we would pass along a quick review of the Aaron Wall SEO Book. This book is a must-have, in our opinion, for anyone that owns or maintains a web site. The tips and tricks contained in the book are some of the best-kept secrets in the industry, and while Wall does divulge trade secrets, he minces no words when explaining that serious business owners would be better off hiring an SEO expert to accomplish the tricks he shares since good SEO requires daily monitoring, tweaking, some coding, and (especially for a link-building campaign) time and correspondence via phone, email or both to third-party business/site owners.

Like buying a book on medical surgeries and procedures to better understand an upcoming operation, Wall doesn’t provide the tips in order to encourage business owners to try to tackle their SEO themselves, but rather with the hope that business owners better understand the labor we SEO experts pour into each new project. As far as we’re concerned, the Aaron Wall SEO Book gets two enthusiastic thumbs up!

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